Finally, Formulate the Perfect Colour for Every Red Request With Any Salon Professional Colour Brand
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Never wonder what to mix again.

You want to walk into work every day footloose and stress-free- but every time a client comes with a red request, you start spiraling. The result? Hot roots, banding & one disappointed client who won't be coming back.

YOU MIGHT HAVE HEARD THE MYTH...

All the so-called ā€œgurusā€ will say you can't achieve beautiful (and natural-looking) reds with all professional hair colours…

Here’s the thing: 90% of all Hairdressers will give a Redhead HOT Roots. 2/3 of those stylists believe the only way to mix and formulate a beautiful Red is by using a particular colour brand, but your salon doesn’t stock them.Ā 

So you feel that you won’t be able to do it because someone told you the colours you stock in the salon can’t create beautiful Red & Copper formulas.

Can you relate?


Here’s the tea: if you want to avoid messing up RED, you have to learn how to combine Creative Colour Theory with Science. But most people end up just guessing formulas or blaming the brand they use and – shocker! — it doesn’t work!

Ā 

Want to stop making mistakes with reds in the salon? My fast-track course ā€˜The Real Secret to Formulating Reds and Coppers’ is for you.

INTRODUCING…

The Real Secret to Formulating Reds & Copper Hair Colour

This course teaches you how to formulate the perfect colour for every Red request with any salon professional colour brand!

Never wonder what to mix again.

Our formula lessons will guide you through mixing colour confidently, knowing how to cover greys without root glow for redheads, and how to analyse your client's inspiration photos to calculate a formula. And in minutes, not hours.

Here's what we'll cover:
How to avoid Hot Roots, Banding & miscalculations when formulating Reds. Plus, when to pre-lighten with bleach.
You will learn Brand-Free Colour Formulas for Reds, Coppers and Grey Coverage Redheads, including trends and classics.
The secret to formulating natural-looking redheads versus bright fashion shades, using any salon professional brand.
How to decode colour charts & tube labels, plus choose peroxide for Red colours (it's not what you think).
NATHAN WEYMOUTH

ā€œI’ve translated her teachings to many different colour brands with easeā€

Kristina’s training is practical and always fun. I’ve learned how to confidently work with a variety of brands because of the way she explains colour science and formulation theory. Her teaching style is clear, humorous, and rooted in real salon experience — I’ve applied her methods across every stage of my career.

– Hair Colour Artist and Salon Owner, Australia

HOW WE ROLL

All lessons are ready to dive in and get started immediately. When you enrol, you’ll get access to all the workbooks, checklists, and video lessons inside.

The Real Secret to Formulating Reds and Coppers is designed for busy stylists, hairdressers and salon owners who want to confidently formulate every shade of red, without overcomplicating it. Every lesson is taught in brand-inclusive language, so it’s suitable for all colour lines.

WHEN YOU ENROL, YOU WILL GET:

  • Lifetime access to lessons designed to help you formulate beautiful, predictable results for redheads (value $299)
  • 5 Core lessons to help you confidently mix reds and coppers using my 5-6-7-8 Level Up System (value $149)
  • Brand-free formulas for every level 1–10, including grey coverage options for red + copper clients (value $97)
  • Bonus Lesson: Confident Colour Consultations – Learn my 2 go-to questions and grab the downloadable cheat sheet to guide every red formulation (value $37)

  • Bonus Lesson: Myth-Buster – Do you need to bleach before red? – Understand when to pre-lighten vs when not to, and how to choose the right lift strategy (value $97)
  • Guide: Red & Copper Consultation Script – A printable cheat sheet to guide your redhead consultations with confidence (Value = $47)

    TOTAL VALUE = $737
  • TODAY’S PRICE = $129 USD

WHAT YOU’LL LEARN

Redhead colour theory diagram showing 5‑6‑7‑8 levelling spectrum and red shade zones.
Decode Red Theory with 5‑6‑7‑8

In this lesson, I’ll show you how to decode the red, copper, and strawberry spectrum using my signature 5‑6‑7‑8 system. It’s time to stop guessing and start understanding how to map out your reds for custom, consistent results.

You’ll learn how colour theory works differently for redheads — and why blonde logic doesn’t cut it here.

(Value = $69) Included inside the course

Stop Hot Roots & Banding (for good!)

You’ll learn the science behind hot roots and banding — including what peroxide volumes to choose (hint: it’s not what you think!).

Plus, I’ll share my pre‑formulation checklist so you can feel more prepared and confident with every red or copper transformation.

(Value = $69) Included inside the course

Close-up of colour chart and red copper tubes, annotated with shade numbers and tones.
Crack the Code: Charts & Tube Labels

Ever stared at a chart thinking, ā€œWhat does 6.44 even mean?ā€ We’re breaking down how to read and use brand colour codes to mix smarter, not harder.

You’ll learn how to match swatches to inspo pics, and translate formulas with every salon hair colour brand.

(Value = $69) Included inside the course

Grey hair blending seamlessly into natural red result — no visible root glow.
Grey Coverage Without Dulling or Glow

Not all greys (or reds) are created equal. In this lesson, you’ll learn how to shift your strategy depending on the percentage of grey, natural depth, and how much warmth you actually need, without going too brown or too bright.

(Value = $69) Included inside the course

Close-up of colour chart and red copper tubes, annotated with shade numbers and tones.
Level Up with Dimensional Red Formulas

You’ve got the theory — now it’s time to play. In this final lesson, I’ll walk you through how to experiment on swatches, mannequins, or models to start building custom dimensional reds using the full system.

(Value = $69) Included inside the course

Why would you want to learn the Real Secret to Formulating Reds and Coppers?

Learning to formulate and mix up colours for Redheads will help you to extend your colour services to include Reds, Coppers and Strawberry Blondes.

Stop Freaking the F*ck out when clients show you a photo on Pinterest that’s a Copper Balayage or a Spicy Auburn. Stop trying to guess what to do & operating in fear of f*cking up someone's colour (again!)

Maybe you don’t want to niche down to be a Reds & Copper Expert Hair Colourist like me. That’s fine! You don’t need to stop offering Blondes, Brunettes and Balayage, but you need to know how to formulate for Redheads to be a legit Colour Specialist.

When you’re a Colour Specialist, you can charge a premium price. To become a Colour Specialist you need to be confident in formulating haircolour, including reds.

I want you to experience the same success my students are raving about. When you enrol in this course, you’ll learn the real Secret to Formulating Reds & Copper Hair Colour.

DON'T BELIEVE ME YET?

Let me pull back the curtain and show you how I have transformed my business since becoming a Reds & Copper Expert…

Since niching down in my salon business to specialise in painting reds, coppers, pastels and colour correction services, my business is booked out months in advance with my dream clients. In an industry that’s saturated with seamless blends and balayage I have experienced tremendous success in offering something unique for clients seeking a more personalised approach.

I want to help you see the same success I did.

One easy payment of
$129 USD

ENROL NOW & YOU’LL GET ACCESS TO THESE

BONUS RESOURCESĀ 

Confident Colour Consultation Bonus Class

You will learn my two favourite questions for Consultations. Simplify your salon consultations with a shared reality between Hairdresser and the client. There is a Consultation Cheat Sheet available to download with this bonus lesson to help you with a script to follow, so you can steal my unique approach to consultations and make it your own.

(Value = $37) Included inside the course

Myth Buster Bonus Class: Do you need to bleach before colouring hair red?

You will learn when to pre-bleach before colouring hair Red. This class teaches you pre-lightening principles & 3 options for colouring hair lighter before you grab a red or copper colour tube in the salon. I bust the myth with you that bleach is always needed for brightness in this awesome bonus lesson. This is a game-changer to reduce stress when formulating for darker-haired clients or transformations.

(Value = $97)Ā Included inside the course

šŸŽÆ Red & Copper Hair Consultation Script (PDF)

The exact script that I use with clients to build trust fast, avoid miscommunication, and pre-frame every red or copper service with confidence. This downloadable script is not available anywhere else — it’s your secret weapon for nailing the consult.

(Value = $47)Ā Included inside the course

ALISHA MORTENSEN

ā€œKristina has a wealth of knowledge to share both technically and creativelyā€

I first learned from Kristina at a live event, and I’ve since taken her online courses to deepen my understanding of reds and coppers. Her brand-free approach helped me connect the science behind formulation to real salon results. She’s inclusive, explains colour clearly, and gives you the confidence to create with purpose — online and in the salon.

– International Session Stylist and Master Hair Colourist, Australia

ELAINE TRAVIS

ā€œHer expertise in redheads is astounding and much needed in an industry flooded with blonding techniques and workshopsā€

Kristina is a treasure in our industry. Her positive energy and outside-the-box thinking bring out creativity in her students. Her expertise in redheads is rare — and so needed — in a world dominated by blonding education. Her approach to colour is brand-free, clear, and easy to apply in real salon situations, no matter your level.

– Brand-Free Haircolour Educator and Author of A Colourful Journey, USA

Created by Kristina Russell

Hey, I'm Kristina Russell. I'm a red and copper hair colour expert and educator for hairdressers with 30 years of hairdressing experience.

I help hairdressers transform their relationship with formulating for copper and red hair requests. I've even encouraged others to become legit hair colour specialists, helping them become the go-to expert for redheads willing to pay premium prices for specialised services.
As an independent brand-free educator, I deliver unbiased education grounded in foundational colour principles adaptable to every salon professional colour brand.

I've tested every formula I'm sharing with you to ensure they come with a proven track record and are adaptable from trend to trend.

I also have painted hair red across the world at some of the biggest hair events, including on stage in Las Vegas, Stockholm, Singapore, New York, and at a Behindthechair show in the USA, plus across Australia, New Zealand, and Asia. They don't call me the Colour Queen for nothing!

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TRY IT FOR 7 DAYS

100% SATISFACTION GUARANTEE

For those of you that are on the fence, have been burned in the past, or just don’t really know me well yet, I want to give you every opportunity to put The Real Secret to Formulating Reds & Copper Hair Colour into action & experience how easy it can be to become more confident in the salon with warm haircolour requests.

I want you to be 100% confident when you enrol in this course.

There’s literally no risk involved because you’re backed by our 7-day money-back guarantee!

I am confident that if you do the work, you will get tremendous results.

Buy it, try it, and apply it. You’re backed by our 100% money-back guarantee. For more details click here for terms and conditions.

LET ME PAINT A PICTURE FOR YOU...

Imagine how much different your salon business could look if...

  • You learnĀ  how to formulate beautiful reds and coppers without making mistakes, such as Root Glow and Banding
  • You stopped making costly mistakes when guessing Redhead formulas & wasting money by washing colour down the sink
  • You learn brand-free haircolour formulas for Redheads based on creative colour theory, which means you don’t need to be scared of changing colour brands if you need to for any reason in the future
  • You learn how to formulate for Redheads that have just found their first grey without panicking you’ll make their hair too bright
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Your questions, answered.

Have a different question?Ā Send an email to [email protected]

Here’s What 220+ Stylists Are Saying About The Real Secret to Formulating Reds & Coppers

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I feel super inspired and felt it took the work out of thinking of what formula to come up with for every red and copper-haired client.Ā 

— Jamie Lynn, Stylist, USA

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Your formulas are really good and you’ve shared great tips for knowing how to identify which red to mix from my colour chart.

— Maddie Chen, Hairdresser, New Zealand

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It’s been so much easier changing colour brands when I moved salons having this course as my guide. I’ve really appreciated it! Reds and Coppers are usually the hardest recipes to colour-match but I’ve felt brave and my clients have been letting me know how happy they are with their hair, thank you!

— Ella Martin, Hairdresser, Australia

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I’ve learned an insane amount of knowledge from these formulation classes. I’m getting lots of comments on my social media posts sharing my redhead client photos, and new clients sliding into my DMs asking for an appointment. I’ve never had that before!

— Natalie Rose, Stylist, USA

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I’m much clearer on what colour and peroxide to mix for every Redhead client. And let’s face it, Reds and Coppers ain’t going out of fashion anytime soon!Ā 

— Claire Holloway, Hairdresser, UK

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Whenever I have a brain fart because a client surprises me with an unexpected red request, I sing Kristina’s 5-6-7-8 song to help me know my levelling system for Redheads. Takes the guesswork out of it!

— Ashley Diaz, Stylist, Canada

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The best thing I’ve found is your Formulating Reds and Copper Masterclass. I’d never been taught the difference between creating a Copper with a semi or a tint, plus all your tips on colour corrections, grey coverage for redheads, and decoding colour charts! Thank you! This course is an absolute steal at this price.

— Jessie Clark, Hairdresser, Australia

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I used to get really scared whenever a client showed me a Copper Balayage photo. Kristina has taught me to formulate confidently with customisation tips. We simply don’t get taught this stuff in cosmetology school. Get the course.Ā 

— Brittany Hall, Stylist, USA

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OMG! My formulations are getting so much easier! I’m making decisions faster on what colours to mix whenever a salon client books me for a red colour. I’ve had more positive feedback and I’m finding my colour work more interesting.

— Trisha Patel, Stylist, UAE

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My formulas are less complicated than before I bought this course. I used to add a drop of orange and a drip of red into every Copper formula and never understood why my clients were complaining about it not looking natural. Not anymore.Ā 

— Meghan O’Donnell, Hairdresser, Ireland

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Start painting the town red today!

OneĀ easyĀ payment of

$129

USD

  • Lifetime access to the Real Secret to Formulating Reds & Coppers course.
  • BONUS: The Confident Consultation Class.
  • BONUS: A Guide on what questions to ask in your next colour consultation.
  • BONUS: Pre-lightening myth buster class for colouring redheads.
JOIN NOW